Everything went online from clothing to consulting, and it didn’t just stop there but also extended the advantage of virtual try on-s. This is the new trend gaining customers in digital markets.
Ever heard about ‘try on frames’, now it’s ‘try on jewels’ here.
Why is it so significant to bring this trend on buying jewellery?
India has the most diversified groups, when compared to any other countries in the world. And one thing that appears to be mutual is the thoughts of buying gold. The so called deep-rooted element that used to draw gold markets in here is the Indian big fat weddings and beauty at its peak can be seen in Indian brides. Jewellery also sometimes takes a patriotic stand in our country for its primness.
But quite a few changes are letting the market down; Pandemic has taken a toll and halted the interest of populace in buying jewellery, marriage functions have turned from big fat wedding to small in-house party, interest in the concept of buying gold is fading away and people begun to rely on rented jewellery often since functions are not happening in that macro-scale anymore.
Its value is what keeps the customers and clients apart. Now is the right time to bring your customers close to your business by extending this trend of virtual try on-s and show transparency to the customers as a good gesture. This will spike in customers scrolling through the pages of jewellery and staying just one tap away from buying it.
Make it easier for your jewellery go online!!